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Minimum Advertised Price Policy (MAP)

Minimum Advertised Price Policy (MAP)

Hot Buckles has determined that its interests are best served through the adoption of a minimum advertised price (“MAP”) policy. This MAP policy is designed to (1) protect reseller margins so that desirable pre-sales and post-sales services and infrastructure can be provided by our channel partners (2) support the Hot Buckles brands as a premium offering; and (3) avoid destructive intra-brand channel conflict. The maintenance of our brand integrity protects all of our reselling partners. All brands and licensed products are encompassed in the Hot Buckles MAP policy.

This policy has been unilaterally adopted by Hot Buckles and will be uniformly enforced.

Policy Coverage

This MAP policy covers all Hot Buckles Partner resellers located in the United States. Although resellers remain free to establish their own resale prices, Hot Buckles will, without assuming any liability, unilaterally impose sanctions as described in this policy against resellers who advertise applicable Hot Buckles products at prices below those specified herein. Hot Buckles will not discuss any conditions of acceptance related to this MAP policy, as it is non-negotiable, and will not be altered for any reseller. Hot Buckles neither solicits, nor will it accept, any assurance of compliance with this MAP policy. Nothing in this MAP policy or in any other contract or agreement with Hot Buckles shall constitute an agreement between Hot Buckles and reseller that the reseller will comply with this MAP policy.

MAP applies only to minimum advertised prices and does not apply to the price at which the products are actually sold, or to advertised prices higher than the unilateral minimum resale prices established by Hot Buckles from time to time.

Minimum Advertised Price

The current listing of products and applicable MAP prices are published on Hot Buckles’s website. The products and MAP may be changed from time to time at Hot Buckles ‘s sole discretion. Hot Buckles resellers are responsible for remaining current with MAP policy, products and pricing.

Hot Buckles products not specifically identified in this policy are not subject to the MAP policy. Each advertisement below the MAP will be a violation of the policy. The MAP policy applies to all advertisements of specific Hot Buckles products in and all media including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, television, radio and public signage. 

Policy Violations

In the event a reseller chooses not to follow the Hot Buckles MAP policy, sanctions will be unilaterally imposed by Hot Buckles.

Violations of MAP policy shall be determined by Hot Buckles in its sole discretion. Hot Buckles will not accept any communication from a reseller who has violated this MAP policy regarding the violation or the willingness of the reseller to bring its prices into compliance with the MAP policy. In addition to the above, failure to adhere to the MAP policy will be a factor taken into consideration in the determination of the acceptance of reseller’s annual application for participation in the Hot Buckles Reseller program. Operating on a “Three Strikes” rule, any Hot Buckles Reselling Partner in breach of the MAP policy a third time will have all re-selling ability revoked.

Policy Modifications

Hot Buckles reserves the right at any time to modify, suspend, or discontinue the MAP policy in whole or in part or designate promotional periods during which the terms of the policy change or designate periods of time during which the policy is not applicable.

Unilateral Action

Hot Buckles is not seeking agreement from any reseller to adhere to this MAP policy. It is entirely within the discretion of the reseller whether to comply or not comply

Contact Information


All questions or comments regarding this MAP policy are to be directed to the policy administrator at service@hotbuckles.com The policy administrator shall be solely responsible for determining whether a violation of the policy has occurred, communicating decisions to resellers regarding the policy and receiving any communication regarding sanctions imposed under this policy.